Twine
Invest together
The ask
Create a viable product in a crowded robo-advisor market.
Huge helped find product market fit, brand & voice and tone along with the core user expereince.
The client
John Hancock Digital & Huge
The solution was never built, this was concept work to help inform the types of relationships we would need to make with luxury hotels.
Measureing success
The solution was never built, this was concept work to help inform the types of relationships we would need to make with luxury hotels.
Starting small
I started out by auditing what currently exsists so that we could move and iterate quickly. My first audit began with the current experience and how we could make quick wins to support luxury hotels using our current layout for our luxury homes.
Great, but can you push it further?
Start with the real guest problems.
Room bait and switch
Hotel sites merchandise one room type. Guests often book a room type and when they arrive at the hotel, the room is different than the one they saw online.
Must call to add customizations
Once a guest books a room they must call the hotel to arrange any special requests or room customizations.
So many hotel sites, which one is the best
There are many hotel sites that offer the top rooms at hotels. It is hard for guests to know what room they are booking and which site offers the best rooms.
Only the best rooms in every luxury hotel globally.
Luxury Retreats welcomes guests into some of the most incredible homes in the world. Why should hotels be different?
Highlight and inspire guests to stay in some of the most impressive hotel rooms around the world. Use the rooms best feature as a way to guests to choose the best one for them.